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Power Up with School Breakfast is the School Nutrition Association's (SNA's) 2009 National School Breakfast Week (NSBW) celebration. The objective of 'Power Up' and NSBW is to highlight the importance and benefits of school breakfast in a student's day.

The School Nutrition Association (SNA) is the only national association devoted exclusively to protecting and enhancing children's health and wellbeing by providing healthy school meals and sound nutrition education.
SNA represents more than 55,000 school nutrition professionals who provide high-quality, low cost meals to students across the country. SNA has 52 State affiliates and hundreds of local chapters.

Building breakfast for success begins with General Mills reimbursable bowlpak cereals like Cheerios, Cinnamon Toast Crunch and Trix, each containing whole grain ingredients, or Yoplait® yogurts and Pillsbury® baked goods. Our kid-pleasing cereals transformed into portable cereal bars and cereal crisps are convenient for breakfast in or outside the cafeteria. To get the latest news and product information for all General Mills K-12 products, visit www.generalmillsfoodservice.com.

The National Dairy Council is a non-profit organization dedicated to dairy nutrition research and education since 1915. NDC is committed to providing scientifically sound nutrition information to school nutrition professionals, health professionals, educators, consumers and the media in order to foster healthy eating habits by children and their families. National Dairy Council supports National School Breakfast Week because we believe in the importance of breakfast from many perspectives — especially academic achievement and health and well-being.