About the Campaign

The Power Up with School Breakfast campaign is brought to you by the School Nutrition Association (SNA), with the aim of highlighting the importance of eating a healthy breakfast, eating a variety of foods and being active. We hope you will have fun learning with our team of breakfast superheroes.

Why Eat School Breakfast?

Breakfast really is the most important meal of the day and provides the necessary energy to start a day of learning and achievement. Breakfast helps you be your best and research has shown that children who eat breakfast at school:

  • Score better in standardized tests
  • Have fewer health issues
  • Behave better in class

Research also shows that kids who skip breakfast rarely make up for missed nutrients later in the day — so skipping breakfast could also affect the activities after school that you really love!

Some kids skip breakfast at home because they think it's too early to eat. By the time they get to school, they are really hungry! If this sounds familiar, check to see if your school provides breakfast and get ready to power up for the day!

School Breakfast: Good for your body, good for you

School breakfast provides 25% of your recommended daily allowance of protein, calcium and iron, vitamins A and C and calories as well as meeting the Dietary Guidelines for Americans.

Reasons to Power Up

So why should you get involved in 'Power Up with School Breakfast'?

There are a number of super reasons to be a school breakfast hero, so strap on your utility belt and cape and read on!

  1. Power up those creative juices and design your own schoolbreakfast superhero. Find out more about how to enter our super contest in our design a breakfast superhero section
  2. Zap off your feedback — what do you think about School Breakfast and the Breakfast Superheroes?
  3. Visit the Hall of Breakfast and find out what gives each Breakfast Superhero their power
  4. Create your own comic strip about the benefits of eating a healthy breakfast
  5. A double whammy — Find Breakfast and superhero fun facts throughout the Hall of Breakfast
  6. Are you a breakfast superhero or a breakfast skipper — take Yogurl's quiz and find out?
  7. Spread the Word — while this site is for you, there is a section for Parents and Teachers too.
  8. The most important reason — find out more about the benefits of eating breakfast at school and how it can help you Power Up!